SaaS providers that manage digital presence for multi-location businesses have a new challenge: keep up with the speed of social media trends. It’s not just about listing management or keyword tracking anymore, it’s about integrating smart, scalable strategies across the most powerful social platforms, where customers are making decisions every day.

From viral TikTok clips to Instagram carousels, your client’s success depends on how well their presence is curated, distributed, and reviewed across every location they serve.

Below are the 10 key social media trends that should shape your 2025 strategy if you’re a SaaS provider working with local brands and want to help them stand out, stay trusted, and scale visibility.

1. Short-Form Video Is Still King (TikTok, Reels, Shorts)

Whether it’s a TikTok recipe, an Instagram Reel of a local event, or a YouTube Short introducing a store opening, short-form video dominates discovery.

For your clients:

• Promote location-specific stories (grand openings, customer testimonials, behind-the-scenes).
  
• Encourage user-generated content at each location.
  
• Use trending sounds + geo tags to boost local reach.
  

📍 Tip: A 15-second video of a store’s new seasonal product with trending audio is more likely to get shared than a polished 1-minute promo.

2. Local Discovery Is Driven by Visual Search

Instagram, TikTok, and even Pinterest have become search-first platforms, especially among Gen Z and Millennials.

What to do:

• Ensure every post includes location, hashtags, and SEO-optimized captions.
  
• Geo-tag stores accurately and respond to comments regularly.
  
• Encourage employees to share and tag the business.
  

“Where to eat in Austin” on TikTok often returns restaurant videos with tens of thousands of views. This is where your clients need to be.

3. Listings and Reviews Are Now Social Currency

In 2025, Google Maps, Facebook, and even TikTok integrate reviews prominently. Customers use these platforms not just for discovery—but to validate decisions.

Your platform should:

• Offer automated review monitoring across Google, Facebook, and Yelp.
  
• Make it easy to respond to reviews fast.
  
• Flag negative reviews and request updated feedback after resolution.
  

⭐ Consistent reviews across every location build trust, SEO value, and increase conversion rates from social posts to storefronts.

4. Facebook Is Still Powerful for Multi-Location Brand Control

Despite newer platforms gaining traction, Facebook remains a central hub for location listings, event promotion, and customer service.

Actionable insights:

• Every location should have a Business Page connected to a main Brand Page.
  
• Use Facebook Events for local promotions.
  
• Run location-targeted ads with dynamic content per store.
  

Many users still message brands directly on Facebook—response time matters.

5. Instagram Is the “Visual Storefront”

Your clients’ customers are judging their experience before visiting, by scrolling Instagram.

What matters most:

• Uniform brand aesthetic across locations.
  
• Tagging local neighborhoods and stores.
  
• Highlighting staff, interiors, and seasonal promos.
  

✨ Stories + Highlights are your clients’ opportunity to pin location details and promotions for new visitors.

6. Google Business Profiles Feed AI and Voice Search

Google Business is no longer “just” a listing platform—it now feeds into AI Overviews, Google Maps, voice assistants, and third-party tools.

Strategy:

• Encourage clients to update listings with photos, promotions, and FAQs.
  
• Use UTM tracking to measure social clicks from GBP links.
  
• Post regularly through the GBP dashboard for each location.
  

📢 New updates or Q&As added to Google Business can show up in search results almost immediately.

7. AI-Powered Chat and Automation

From Facebook Messenger bots to Instagram DMs and Google’s Business Chat, customers want fast answers—and multi-location brands must scale this across hundreds of storefronts.

Provide clients with:

• Chatbot templates that can route to the nearest store or location page.
  
• Pre-set replies for common customer questions.
  
• Real-time routing for urgent issues or reservations.
  

Instant replies boost both platform rankings and customer satisfaction.

8. Community Building > Direct Selling

Today’s users trust brands that connect with their communities, especially local ones. Platforms like Facebook Groups and TikTok Live have become key tools for that.

Strategy for your clients:

• Run city- or store-specific campaigns (“Best Pizza in Denver?”).
  
• Host giveaways with geo-locked requirements.
  
• Feature real customers from each location.
  

🏘️ People want to feel like your client’s business belongs in their community—not like a chain.

9. Platform Objectives Differ—So Should Your Strategy

Here’s how to think about the top 5 platforms by function:

Platform	Objective	Ideal Use Case
TikTok	Discovery & entertainment	Trend-driven local content, product demos
Instagram	Branding & visuals	Portfolio-style content, user-generated posts
Facebook	Engagement & service	Event promotion, review management, messaging
YouTube Shorts	Education & virality	Tutorials, “day in the life” of locations
Google Business	Trust & visibility	Listings accuracy, reviews, directions

Your clients should never post the same thing to each channel. Help them customize content for what users expect on each app.

10. Unified Metrics: Reviews, Reach, and Local Impact

Most brands still measure likes or views—but multi-location businesses need more meaningful KPIs:

• Review rating by location
  
• Geo-specific engagement
  
• Click-throughs to local store pages
  
• Calls or reservations made directly from social links
  

Your SaaS platform should help clients aggregate performance across all channels and flag which locations need content, support, or listings cleanup.

What Good Social Media Listings + Reviews Deliver

Done right, your clients can expect:

• Increased walk-ins and bookings thanks to social proof
  
• Higher rankings on local search and map packs
  
• Stronger brand trust across all locations
  
• Better social sharing due to visually and contextually optimized content
  

Reviews aren’t just for SEO anymore, they are the backbone of local social media strategy.

Multi-location businesses need to be aware of social media trends, review-supported, and video-optimized approach to visibility.For SaaS providers serving this space, the opportunity is clear: offer smarter tools that connect listings, reviews, and social content—all while tailoring the strategy per location. Because the brands that succeed this year won’t be the biggest… they’ll be the most localized, visible, and trusted.