Challenges to Becoming Data-Driven with GoDaddy’s Tom Lehman
Tom Lehman, Senior Director of Marketing Analytics at GoDaddy, joins LDE CEO and TDS host, Gideon Rubin, to discuss the obstacles companies face when working to optimize their data use.
In today’s data-driven culture, it’s critical for SMBs to move their business forward based on data collected and feedback loops that appear as a result. Tom Lehman, Senior Director of Marketing Analytics at GoDaddy, joins LDE CEO and TDS host, Gideon Rubin, to talk about his experience consulting with Fortune 100 companies and the common challenges they face in optimizing these feedback loops. He stresses the importance of aligning data analytics with the business side of operations, the necessity of building a data-driven marketing strategy, and the need to align employees with the things that they do well.
Real-Time Data Solutions with Gainsight PX’s Mickey Alon
Serial entrepreneur and current CTO and Founder of Gainsight PX, Mickey Alon, sits down with LDE Cofounder and TDS host, Gideon Rubin, to discuss the growing demand for real-time marketing automation.
Today, large enterprises and SMBs alike need to be able to access data to inform their marketing strategy almost in real-time. In this episode, CTO and Founder of Gainsight PX, Mickey Alon, sits down with LDE CEO and TDS host, Gideon Rubin, to discuss the use of real-time data in digital marketing. With all its benefits, accurately processing data in real-time at scale can be a significant hurdle to achieving businesses’ digital transformation goals. Alon addresses complications such as creating proper data models, predicting response time, scaling the amount of data processed, and more.
Behavioral vs. Contextual Market Targeting with StackAdapt’s Ned Dimitrov
Ned Dimitrov, VP of Data Science at StackAdapt, sits down with LDE CEO and TDS host, Gideon Rubin, to discuss the differentiation between and benefits of behavioral and contextual market targeting in today’s world.
Digital marketing targeting has typically been split between behavioral and contextual marketing, favoring behavioral methods. Recently, though, societal calls for data privacy have caused enterprises and SMBs to shift to contextual methods. Ned Dimitrov, VP of Data Science at StackAdapt, sits down with LDE CEO and TDS host, Gideon Rubin, to discuss the differences between behavioral and contextual market targeting, the benefits of each, and how the data reflects differently based on the market targeting method used.