Local events like concerts, sports games, community markets and pop-ups are powerful drivers of ...
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Gideon Rubin
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Reviews on Google Business Profile vs. Facebook vs. Yelp: Which Actually Matter?
Reviews are not just social proof, they are ranking signals, trust indicators, and AI ...
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Gideon Rubin
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Duplicate Listings: How Major Publishers Handle Them and Why They’re a Silent SEO Killer
Duplicate business listings are more than a nuisance, they’re a direct threat to local ...
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Gideon Rubin
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The Future of Local SEO in the Age of AI and LLMs
Local SEO has always been about helping customers find businesses nearby. The game has ...
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Gideon Rubin
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Voice-Based AI Navigation and Location-Based Recommendations: What SaaS SEO Providers for Multi-Location Brands Need to Know
Voice is becoming the new interface for local discovery. With Siri, Alexa, Google Assistant, ...
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Gideon Rubin
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SEO vs SMO vs GEO: What SaaS Providers Need to Know in the Era of Generative Search
As search evolves, SEO is no longer one monolithic strategy, it’s fracturing into distinct ...
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Gideon Rubin
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Bias in Geospatial AI Models and How to Mitigate It
Geospatial AI is transforming local search. From AI-powered discovery engines like Google Gemini and ...
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Gideon Rubin
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How Ezoma Helps Businesses Get Found by AI Platforms Like ChatGPT, Claude, and Perplexity
The New Frontier of Search: From Google to AI Conversations For years, businesses focused on ...
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Gideon Rubin
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From Manual Pain to API Precision: Rethinking Competitor Analysis for Local SEO at Scale
Traditional SEO competitor analysis guides often start with a familiar premise: plug a competitor ...
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Gideon Rubin
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Reddit’s Importance for LLMs: Why It’s a Trusted Source and What Local Businesses Must Do
In 2024, Reddit struck deals with multiple AI companies, giving Large Language Models (LLMs) ...