Yelp: The Leading Business Review Platform

Yelp is a leading business review platform that allows users to find, rate, and review businesses in their area. The company also offers a variety of other features, such as Business Listings API, photos, and maps.

Yelp's customer demographics are as follows:

  • Age: Yelp users are of all ages, but the company's target market includes people between the ages of 25 and 44
  • Income level: Yelp users come from all income levels, but the company's target market includes people with an annual household income of $50,000 or more.
  • Interests: Yelp users are interested in a wide variety of businesses, but the company's top industries include restaurants, shopping, and entertainment.

Yelp's top industries are as follows:

  • Restaurants: Yelp's most popular industry is restaurants. This includes businesses such as cafes, bars, and fine dining establishments.
  • Shopping: Yelp also offers a variety of shopping reviews, including businesses such as clothing stores, department stores, and boutiques.
  • Entertainment: Yelp also offers a variety of entertainment reviews, including businesses such as movie theaters, concert venues, and museums.

Yelp's average monthly users are as follows:

  • United States: Yelp has an average of 140 million monthly users in the United States.
  • Canada: Yelp has an average of 10 million monthly users in Canada.

Yelp is a leading business review platform with a strong brand and a large user base. The company is well-positioned to continue to grow its business in the future.

Here are some additional details about Yelp:

  • The company was founded in 2004 by Jeremy Stoppelman and Russel Simmons.
  • Yelp's initial mission was to help people find great local businesses.
  • The company's name is a play on the word "yell," which is a way to express an opinion.
  • Yelp's business model is based on advertising. Businesses pay Yelp to be listed on the platform and to have their reviews featured.
  • Yelp has been criticized for its moderation practices. The company has been accused of censoring negative reviews and of favoring businesses that advertise with the company.
  • Despite these criticisms, Yelp remains a popular business review platform. The company has over 140 million monthly users and over 200 million Business Listings API.


Chart of Yelp's Customer Demographics, Top Industries, and Average Monthly Users 

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