Better Business Bureau (BBB) Reviews

The Better Business Bureau (BBB) is a non-profit organization that provides information about businesses to consumers. The BBB collects complaints about businesses and publishes them on its website. The BBB also offers a dispute resolution service that helps consumers and businesses resolve their complaints.

BBB's customer demographics are as follows:

  • Age: BBB users are of all ages, but the company's target market includes people between the ages of 35 and 54.
  • Income level: BBB users come from all income levels, but the company's target market includes people with an annual household income of $75,000 or more.
  • Interests: BBB users are interested in a wide variety of businesses, but the company's top industries include home improvement, healthcare, and automotive.
Better Business Bureau Logo

BBB's top industries are as follows:

  • Home improvement: The BBB's most popular industry is home improvement. This includes businesses such as contractors, plumbers, and electricians.
  • Healthcare: The BBB also offers a variety of healthcare reviews, including businesses such as hospitals, doctors' offices, and dentists.
  • Automotive: The BBB also offers a variety of automotive reviews, including businesses such as car dealerships, repair shops, and insurance companies.

BBB's average monthly users are as follows:

  • United States: The BBB has an average of 100 million monthly users in the United States.
  • Canada: The BBB has an average of 10 million monthly users in Canada.

Chart of BBB's Customer Demographics, Top Industries, and Average Monthly Users 

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