Foursquare is a location-based social media platform that allows users to check in to businesses. Foursquare also allows users to review businesses. Oftentimes these reviews are left while consumers are on-the-go, so they may be shorter or more informal than other platforms.
Foursquare's customer demographics are as follows:
- Age: Foursquare users are of all ages, but the company's target market includes people between the ages of 18 and 34.
- Income level: Foursquare users come from all income levels, but the company's target market includes people with an annual household income of $50,000 or more.
- Interests: Foursquare users are interested in a wide variety of businesses, but the company's top industries include restaurants, shopping, and entertainment.
Foursquare's top industries are as follows:
- Restaurants: Foursquare's most popular industry is restaurants. This includes businesses such as cafes, bars, and fine dining establishments.
- Shopping: Foursquare also offers a variety of shopping reviews, including businesses such as clothing stores, department stores, and boutiques.
- Entertainment: Foursquare also offers a variety of entertainment reviews, including businesses such as movie theaters, concert venues, and museums.
Foursquare's average monthly users are as follows:
- Worldwide: Foursquare has an average of 75 million monthly active users.
Chart of Foursquare's Customer Demographics, Top Industries, and Average Monthly Users